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PRSA Chapter Meeting
Scott Michaud, Wal-Mart director of executive communications
June 24, 2009



Scott Michaud delivers tips on how to write speeches, and how not to do so.

After spending time as a speechwriter for President Clinton, the postmatster general and now the Wal-Mart executive team, Scott Michaud has developed some ideas on the craft. He shared those with the Northwest Arkansas PRSA chapter at a luncheon meeting at the Arkansas World Trade Center in Rogers.

For one thing, it's not easy to get into his line of work. Nobody wants to hire a speechwriter who's never written a speech, he noted, so the best way to enter the profession is to start volunteering to take on the task if no one else in an organization is doing it. In his case, he was working for the Clinton presidential campaign and was drafted to start writing speeches for the candidate who as Arkansas governor famously never had used speechwriters. That led to his job as a White House senior editor in charge of speeches.

His advice to speechwriters everywhere is to write talks that cause the audience "to leave the room with a call to action."

















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